You can’t win the battle without a strategy. So the first place we always start is ensuring you have a strong strategic plan in place that is based on customer insight and competitive research.
What makes a great brand? A great product or service. That’s all you. What we do is make sure your brand comes to life in a compelling and impactful way. Emotion drives behaviour. We help you build your brand story so that it will connect with your audience in an emotional way and then back it up with real benefits that give people the permission to believe and trust your brand.
Creative and Design
A good idea is only as great as its creative execution. And great execution comes from living and breathing your brand. To do that – we assemble a dedicated team to work on your business so they learn your brand and products / services inside and out. The result is impactful ideas that are rooted in insight with powerful design that draws people in to learn more about your brand.
When we talk about advertising, we mean more than just billboards and commercials. Although we do both, and everything in between. Advertising is about content. And content needs to be crafted to work within the parameters of the media selection to enforce consistent messaging, brand awareness, recognition and recall. That’s why we dedicate a team to become experts on your brand so we can customize your advertising across any media channel.
Our approach to digital is to start by determining objectives and an overarching strategy for your website. Well thought-out User Experience and User Interface design are critical to optimizing how your customers engage with your brand. Whether you’re overhauling an old site or starting from scratch, we analyze how your target audience accesses your website, we test and retest to make sure it’s compatible across all platforms and launches seamlessly. We stay abreast of the latest technology and trends to create websites that stand out and convert.
SEO and SEM
We don’t outsource our SEO services. The people that build your site to ensure that it is optimized from the code to the copy are the same people that make sure you are showing up in search results. We monitor your site daily, manage link-building and refine your keyword strategy on an ongoing basis so your site is discoverable based on how people are searching the internet.
We provide in-house media planning to help make sure the creative story we’ve worked so carefully and closely with you to craft is exposed to the right channels to reach your audience and achieve your objectives.
Ok – we don’t have a web press in our office. However, we do have a dedicated production manager who brokers your print work so you get the most competitive price due to our volume agreements with trade printers. We manage the process from quote to press approval to delivery so the integrity of your creative stays intact every step of the way. Having production expertise in-house also helps us make better decisions during creative development so there are no surprises after creative approval.