Staples Canada

The Challenge

Staples Canada selected Octopus Ink to develop their 2019 overall digital strategy. Staples 2019 business plans included launching an all new website in Canada and had aggressive business goals to support the launch of the new site and looked to Octopus Ink to provide a solution to exceed business goals for the launch. Working closely with the Staples Canada marketing team, we were able to develop a digital media strategy that would not only deliver on their goals but also enable Staples to compete against its aggressive competition in the digital retail space.

What we did

We developed a digital strategy that would look at a single consumer across all touch points online and align with offline channels and providing messaging specifically to where they were in their purchase journey. In addition to the Octopus Ink media team developing the strategy, we also led the key partner selection and partnership road map to deliver business results and insights for the overall Staples business. Octopus Ink worked closely with the Staples digital marketing team to ensure we are consistently evolving in the digital space and providing incredible efficiencies in their digital spend.

How it Worked

The strategy has allowed Staples to exceed digital KPIs and continue to innovate in the digital space as a result of the immediate success. We've been able to increase overall efficiency in the digital space and extend their dollars to support new tactics that can help reach a whole new set of consumers for the brand. Staples continues to increase month over month activity with Octopus Ink as a result of exceptional performance and flawless execution, even providing creative solutions in short timelines for key sales events. We've deployed advanced analytics and reporting for Staples to address upcoming business challenges and stay ahead of the evolving marketplace.