We are marketers who embrace technology

We get the hustle of the day-to-day demands on marketing departments these days. You’re tasked with thinking through a long-term vision to support your company but you’re also pulled in a million directions to support your team and execute so many projects and initiatives all at once.

That’s where the Octopus Fractional CMO comes in. Sometimes you need the support of a partner who empowers you to take a step back and think. To help you challenge what you’re doing. And to simply talk through how to accomplish your goals and how to lean into what needs to be done to achieve true success.

Master Mechanic is one of our clients where we provide strategic oversight and insight.

What makes a great brand? A great product or service. That's all you. What we do is make sure your brand comes to life in a compelling and impactful way. Emotion drives behaviour. We help you build your brand story so that it will connect with your audience in an emotional way and then back it up with real benefits that give people the permission to believe and trust your brand.

We rebranded Brokers Trust to revitalize the 60-year brand.

A good idea is only as great as its creative execution. And great execution comes from living and breathing your brand. To do that — we assemble a dedicated team to work on your business so they learn your brand and products / services inside and out. The result is impactful ideas that are rooted in insight with powerful design that draws people in to learn more about your brand.

We developed all assets for Staples to support their digital media strategy.

We leverage AI every day to create ownable and proprietary brand assets for our clients This enables clients to re-allocate funds traditionally used for expensive photo shoots to support more strategic goals like customer acquisition or retention tactics without compromising quality and impact.

AI also gives clients who had to settle for stock photography the chance to generate more ownable brand assets giving their overall brand presence a real boost.

We generated AI imagery to help position Harry Rosen as a high-end retailer to attract and recruit retail professionals.

Social media usually has its own section in marketing plans, on budgets, in briefs. But it really shouldn't. Like any tactical plan — social media needs its own strategy. Without a strategy, all that posting, tweeting and sharing can lack direction and may not even be reaching the right audience.

We develop content to amplify the Master Mechanic brand to support brand awareness for all franchise owners.

If a picture is worth a thousand words, the value of video is epic. No matter your target market, all audiences love to watch video, and creating a compelling story is key to ensure it's engaging the whole way through. From informative and educational to documentaries and storytelling, we start every video project with a core creative concept to make sure your video connects with your audience in a meaningful way. Our team creates video from start to finish, handling all the pre-production planning, day-of production and post-production editing to deliver you a polished, finished piece that's ready for promotion.

We used video to help showcase the value of the Cooper Equipment Rentals brand in a fun way using unexpected environments.

Packaging is a valuable tactical experience that connects your brand with your customers. Packaging can't just look great, it has to work hard for you on-shelf and in-use to ensure you stand out amongst competitors. With our company roots in print production, we've seen all sorts of packaging projects from the design and production side. We know how to design custom packaging solutions that gets attention and meets the needs of your unique product.

We completely renamed, rebranded and repackaged happymouth to get it on shelves at key Tier 1 retailers.

The world is digital. Making your website a critical part of any business strategy. We don’t just build websites. We work with you to identify your website needs to support your business and then create a custom user experience and design to ensure that it delivers what you need – from leads to sales and everything in between.

We built a website destination to the help people find their careers at Pearson.