Brokers Trust is a family-owned and operated insurance brokerage with over 55 years in business. They were looking to grow in size and revenue, without losing their roots of a family business. The company is strongly committed to constantly evolve and innovate in terms of digital solutions and automation to drive efficiencies and superior customer service – but from a visual branding perspective, the business looked dated..
WHAT WE DID
We developed a new brand strategy that focused on the core of Brokers Trust: delivering highly personalized service. This also included a brand identity refresh, website overhaul, marketing and sales collateral, social media strategy and ongoing digital media campaigns.
HOW IT WORKED
The new Brokers Trust brand identity and website were launched with great success and excitement. This brand evolution is the fundamental foundation to allow the business to grow and truly reflect their modern, innovative brand. Rollout of their marketing initiatives is ongoing to enable the team to deliver the best possible service while building even stronger relationships with clients and industry partners.
The Old Logo