We have a three-step process. Because anything that requires more than three steps is complicated for the sake of being complicated.
We were frustrated by the lack of innovation in traditional media planning and insufficient expertise in digital targeting. What started out as a fact-finding mission to add value to our clients quickly turned into a business decision to bring media planning and buying in-house. We live and breathe both sides of the media equation – strategy and sales – giving us the insight, expertise and industry contacts necessary to ensure your next media play is the right one.
We have the flexibility and latitude to offer our clients the right media solution to meet their specific objectives. Because we’re privately-held, we’re not restricted to any one offering or suite of properties. This puts us in the enviable position to truly be your partner when it comes to media planning and buying.
First: We focus on understanding your target and what motivates them.
Second: We identify content that drives value to your audience and select the media platforms that will optimize engagement.
Third: We measure against business objectives. Not impressions.