Tarion was celebrating its 40th year protecting new home owners by backstopping the Ontario New Home Warranties Act. An important role that had little brand awareness and recognition amongst its audience.
What we did
We developed a new tagline that was more memorable and better communicated Tarion's role in the relationship between the homeowner, the builder and the warranty. We communicated the new positioning through multiple channels that includes print and outdoor advertising, social, promotions and digital.
How it worked
By executing a multi-channel engagement strategy we were able to better educate homeowners on Tarion's role in the new home buying process.