Shaw Tracking was feeling the hit of key competitors infringing on their healthy market share and penetration.
What we did
We built a plan focused on lead generation tactics to help Shaw Tracking win back their market leadership position. The plan included a complete website overhaul to make it a lead generation vehicle for the sales force to follow-up on.
How it worked
In year one, Shaw Tracking generated record-breaking revenue, which significantly exceeded sales targets and reinforced market leadership position.