Rogers Alerts is a geo-fence technology that serves up text offers in real-time based on consumer proximity to retail stores. Rogers needed to educate customers about the new offering and increase sign-up during launch.
What we did
We helped Rogers develop the product name and supported website development with user experience and creative design services. We created marketing materials in support of the launch, including online animated video, consumer-facing opt-in emails and digital ads, contest pamphlet and in-store banner stand to drive consumer sign-up. We even introduced the Rogers team to some of their launch partners such as Pizza Hut, hmv and West 49.
How it worked
Rogers Alerts not only achieved, but exceeded, their new acquisition targets.