IAB Canada is the national voice and thought leader of digital advertising in Canada. As a not-for-profit organization, its own marketing fell by the wayside as their primary focus is on servicing its members.
What we did
We design promotional materials for all IAB events that instill creative excellence to encourage registration and engagement and to reinforce IAB as an industry thought leader.
How it worked
Member registration is on the rise and attendance at events is increasing event to event.