Over 20 years ago, Envirotech provided businesses with recycled office workstations to be more environmentally focused. Today Envirotech continues to re-manufactured high-end brands like Herman Miller and Knoll however, their business model has evolved to become a provider of completely customized, turnkey office space solutions – including new furniture and health and wellness workflow integration. They needed a complete brand strategy overhaul to appeal to their target audience of sophisticated architects and designers as well as business owners, CEOs and CFOs.
What we Did
We took Envirotech through our brand discovery process to determine how to elevate the brand and appeal to the sophisticated and elegant aesthetic of designers and architects. We performed a complete brand overhaul that included a new logo, key messaging hierarchy, new website and collateral to position Envirotech as a partner focused on working in collaboration with their clients to create beautiful office environments that foster creativity, commitment and productivity.
How it Worked
Website traffic and leads increased by 86% post launch.
The Old Logo