Colt is owned by Integran Technologies – an R&D company that needed marketing support to bring their “unbreakable" hockey stick to market.
What we did
We developed a brand strategy and tagline to memorably differentiate Colt from other composite sticks on the market. We helped build an eComm website and created videos that explained the technology and demonstrate that the stick's strength doesn't compromise performance.
How it worked
The newly focused brand strategy helped to secure funding for Integran Technologies and enabled them expand into other sports categories such as lacrosse.