biotricity

Insight

Wearable technology is the next huge healthcare hot button. And a lot of products on the market position themselves as health monitors when they really just track lifestyle habits. The products made by biotricity bring medical grade data to help monitor and prevent real health issues like cardiovascular disease.

Idea

Make the technology more emotive to all three audiences: healthcare practitioners, investors and patients. The technology aspect is the cornerstone of the product – but the emotional benefit of giving people a second chance at life encourages all key stakeholders to invest the time to learn more.

Impact

Helped bring the company to IPO and secure investors.