We have a three-step process. Because anything that requires more than three steps is complicated for the sake of being complicated.
Octopus Ink is unique in that we offer both internal and external media services, with a team of media experts ready to deliver results for your business. We live and breathe both sides of the media equation – strategy and sales – giving us the insight, expertise and industry contacts necessary to ensure your next media play is the right one.
We have the flexibility and latitude to offer our clients the right media solution to meet their specific objectives. Because we’re privately-held, we’re not restricted to any one offering or suite of properties. This puts us in the enviable position to truly be your partner when it comes to media planning and buying.
First: We learn about your business goals and objectives.
Second: We focus on understanding your audience and their unique customer journey.
Third: We develop a media plan that will meet the business KPIs with a goal to exceed them.
We customize our approach to each client’s business. We offer media solutions that drive business and commit to ongoing partnership by providing business data and information as an output of the media spend. This ensures we never “set and forget” your media plan because we constantly pivot and optimize to drive your business forward.