Always be Learning: Who Do You Work For?
We all know the power of a great brand. It influences what we buy, what products we are loyal to, what products we recommend, etc.…
Read about our stance on all things marketing and advertising industry. And don’t be shy to let us know your thoughts – we love a healthy debate!
We all know the power of a great brand. It influences what we buy, what products we are loyal to, what products we recommend, etc.…
Once upon a time, I was a kid fresh out of school looking for a job. I was interviewing for internships when the owner of…
Whether it’s an inside joke turned meme, a quick emoji on your text ? or if you are LMAO’ing, these seemingly insignificant moments are shaping the…
I’m almost always multi-tasking. Whether I am switching gears at work or juggling simultaneous projects at home, I’ve always enjoyed having a lot on the…
One of my favourite stories about the power of learning to promote positive change is one that is close to my heart because it’s from…
Can you learn from animals? You bet you can. Can you learn things from animals that might influence how you conduct business? I did. For…
Here at Octopus Ink, we spend much of our time thinking about how to help brands cut through the clutter – developing brand stories, strategic…
If you’re a fan of Glengarry Glen Ross – you know all about the ABCs: Always Be Closing. And as we run our boutique agency…
We’re all familiar with them. The pioneer of online streaming services, the originators and inventors of binge watching. Netflix, a company that started as a…