How Trial Marketing is Growing to Fit Digital Consumers
Here at Octopus Ink, we spend much of our time thinking about how to help brands cut through the clutter – developing brand stories, strategic…
Data Overload: Turning Too Much Data into Digital Learning
We have finally come to the point in the industry where we’ve seen data overload and that’s a huge challenge for many marketers. The challenge…
A Beginner’s Guide to Search Engine Optimization (SEO): Nine Easy Steps
As the Internet changes (and change it does), so too do SEO best-practices. We asked our SEO Expert, Christopher, to catch us up. Once upon…