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Digital experiences are all around us. Ensuring good experiences is key to optimizing how your customers engage with your brand. Read about the latest technology and trends for all things digital.

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What Shopper are you?

Digital, Shopping, Trends — by Amanda Saglioccolo — May 6, 2022

It’s 2019, you are rushing to the mall right after work before it closes to find your weekend outfit – you have an hour on…

Six Things You Should Know About Facebook

Advertising, Digital — by Melissa Bui — June 18, 2020

“Facebook is only for old people.” Ever heard someone (a millennial perhaps) say this before? Many people believe that Facebook is an old platform that…

Making Maps More Marvelous

Digital — by Christopher Sabine — February 18, 2020

Almost every website we build includes some type of map component. Whether it’s a complex branch locator, or just a single pin marking your head…

How the Internet is Changing Language

Digital, Editorial, Trends — by Madelin Moses — January 24, 2020

Whether it’s an inside joke turned meme, a quick emoji on your text ? or if you are LMAO’ing, these seemingly insignificant moments are shaping the…

Adding Utility to Your Website Adds Value

Digital — by Christopher Sabine — December 10, 2019

We often hear the question of how our clients can build websites to distinguish themselves from their competitors’ websites. With so many websites out there…

Our Evolution to a More Efficient Attention Span

Digital, Editorial, Trends — by Madelin Moses — November 29, 2019

I’m almost always multi-tasking. Whether I am switching gears at work or juggling simultaneous projects at home, I’ve always enjoyed having a lot on the…

How Trial Marketing is Growing to Fit Digital Consumers

Advertising, Digital, Editorial — by Madelin Moses — October 30, 2019

Here at Octopus Ink, we spend much of our time thinking about how to help brands cut through the clutter – developing brand stories, strategic…

A Beginner’s Guide to Search Engine Optimization (SEO): Nine Easy Steps

Digital — by Christopher Sabine — August 28, 2019

As the Internet changes (and change it does), so too do SEO best-practices. We asked our SEO Expert, Christopher, to catch us up. Once upon…

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