Digital

Digital experiences are all around us. Ensuring good experiences is key to optimizing how your customers engage with your brand. Read about the latest technology and trends for all things digital.

Adding Utility to Your Website Adds Value

Digital — by Christopher Sabine — December 10, 2019

We often hear the question of how our clients can build websites to distinguish themselves from their competitors’ websites. With so many websites out there…

How Trial Marketing is Growing to Fit Digital Consumers

Advertising, Digital, Editorial — by Laura Wagdin — October 30, 2019

Here at Octopus Ink, we spend much of our time thinking about how to help brands cut through the clutter – developing brand stories, strategic…

Data Overload: Turning Too Much Data into Digital Learning

Advertising, Digital, Media — by Victoria Cromie — October 21, 2019

We have finally come to the point in the industry where we’ve seen data overload and that’s a huge challenge for many marketers. The challenge…

A Beginner’s Guide to Search Engine Optimization (SEO): Nine Easy Steps

Digital — by Christopher Sabine — August 28, 2019

As the Internet changes (and change it does), so too do SEO best-practices. We asked our SEO Expert, Christopher, to catch us up. Once upon…