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Branding

When it comes to branding, emotion drives behaviour. A strong brand story makes all the difference. Read about some of the branding stories that piqued our interest.

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Social Distancing isn’t for Logos

Advertising, Branding, Design, Trends — by Andrei Puscariu — July 29, 2020

Big brands are trying to get creative and stay relevant at a time when people are just trying to figure out their new normal while…

Buying Experiences Over Products

Advertising, Branding, Trends — by Melissa Bui — February 4, 2020

Health, career, and balance – the three values that the millennial generation find most important. This generation focuses on staying healthy and fit, finding a…

Why Netflix’s Essence Statement Led Them to Success

Branding, Editorial — by Leanne Dolan — September 17, 2019

We’re all familiar with them. The pioneer of online streaming services, the originators and inventors of binge watching. Netflix, a company that started as a…

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