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Advertising

We love all things advertising. Whether it’s billboards or a display ad campaign, we believe all advertising is about content that works hard for the media space. Read some of our thoughts on the advertising we’ve come across.

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Where is the World of Advertising Headed?

Advertising — by Melissa Bui — December 3

Do you enjoy receiving ads? When was the last time you received an ad that resonated with you? As a marketer, I tend to think…

How Trial Marketing is Growing to Fit Digital Consumers

Advertising, Digital, Editorial — by Laura Wagdin — October 30

Here at Octopus Ink, we spend much of our time thinking about how to help brands cut through the clutter – developing brand stories, strategic…

Data Overload: Turning Too Much Data into Digital Learning

Advertising, Digital, Media — by Victoria Cromie — October 21

We have finally come to the point in the industry where we’ve seen data overload and that’s a huge challenge for many marketers. The challenge…