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Advertising

We love all things advertising. Whether it’s billboards or a display ad campaign, we believe all advertising is about content that works hard for the media space. Read some of our thoughts on the advertising we’ve come across.

Where is the World of Advertising Headed?

Advertising — by Melissa Bui — December 3, 2019

Do you enjoy receiving ads? When was the last time you received an ad that resonated with you? As a marketer, I tend to think…

How Trial Marketing is Growing to Fit Digital Consumers

Advertising, Digital, Editorial — by Laura Wagdin — October 30, 2019

Here at Octopus Ink, we spend much of our time thinking about how to help brands cut through the clutter – developing brand stories, strategic…

Data Overload: Turning Too Much Data into Digital Learning

Advertising, Digital, Media — by Victoria Cromie — October 21, 2019

We have finally come to the point in the industry where we’ve seen data overload and that’s a huge challenge for many marketers. The challenge…