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Advertising

We love all things advertising. Whether it’s billboards or a display ad campaign, we believe all advertising is about content that works hard for the media space. Read some of our thoughts on the advertising we’ve come across.

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Social Distancing isn’t for Logos

Advertising, Branding, Design, Trends — by Andrei Puscariu — July 29, 2020

Big brands are trying to get creative and stay relevant at a time when people are just trying to figure out their new normal while…

Six Things You Should Know About Facebook

Advertising, Digital — by Melissa Bui — June 18, 2020

“Facebook is only for old people.” Ever heard someone (a millennial perhaps) say this before? Many people believe that Facebook is an old platform that…

Buying Experiences Over Products

Advertising, Branding, Trends — by Melissa Bui — February 4, 2020

Health, career, and balance – the three values that the millennial generation find most important. This generation focuses on staying healthy and fit, finding a…

Where is the World of Advertising Headed?

Advertising — by Melissa Bui — December 3, 2019

Do you enjoy receiving ads? When was the last time you received an ad that resonated with you? As a marketer, I tend to think…

How Trial Marketing is Growing to Fit Digital Consumers

Advertising, Digital, Editorial — by Madelin Moses — October 30, 2019

Here at Octopus Ink, we spend much of our time thinking about how to help brands cut through the clutter – developing brand stories, strategic…

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