Always Be Learning: A Dog Tale
Can you learn from animals? You bet you can. Can you learn things from animals that might influence how you conduct business? I did. For…
How Trial Marketing is Growing to Fit Digital Consumers
Here at Octopus Ink, we spend much of our time thinking about how to help brands cut through the clutter – developing brand stories, strategic…
Data Overload: Turning Too Much Data into Digital Learning
We have finally come to the point in the industry where we’ve seen data overload and that’s a huge challenge for many marketers. The challenge…
Always Be Learning
If you’re a fan of Glengarry Glen Ross – you know all about the ABCs: Always Be Closing. And as we run our boutique agency…
Why Netflix’s Essence Statement Led Them to Success
We’re all familiar with them. The pioneer of online streaming services, the originators and inventors of binge watching. Netflix, a company that started as a…
A Beginner’s Guide to Search Engine Optimization (SEO): Nine Easy Steps
As the Internet changes (and change it does), so too do SEO best-practices. We asked our SEO Expert, Christopher, to catch us up. Once upon…
Feeding the hungry – one can at a time
I’m always amazed by the good our clients bring to the world. It humbles me and makes me proud of the work we do. Because…
Our Top 8 Favourite 404 Error Pages
Here at Octopus Ink we talk a lot about the importance of website user experience – and nothing detracts from a positive one like landing…