Winnwell Hockey
The Challenge
Winnwell is a Canadian hockey company that's been around since 1906. Sold predominately through Canadian Tire, it was perceived as a discount brand amongst hockey players.
What we did
We repositioned Winnwell as a value brand that is able to sell their high-quality equipment for less because they don't pay NHL players to use their sticks. Couple that with providing a warranty that's twice the industry average and we helped Winnwell build a compelling story to reinvigorate the brand with both consumer and retailers.
How it worked
Winnwell increased retailer interest in carrying the Winnwell brand while supporting an increase in online sales.
