Social media usually has its own section in marketing plans, on budgets, in briefs. But it really shouldn't. Like any tactical plan ? social media needs its own strategy. Without a strategy, all that posting, tweeting and sharing can lack direction and may not even be reaching the right audience. Which equals wasted resources (real time and money).

Want to learn more about social media?

Let's talk. Call 416-977-7110 or email Leanne at [email protected]